It goes without saying that the way we receive product has exponentially altered over the course of these last 12 months. Whether it’s selecting curbside delivery for restaurant orders or having your groceries delivered to your door, we’ve all had to adjust our expectations about how we receive the products we are accustomed to having. The same holds true for how customers will receive their cookie orders during the 2021 Girl Scout Cookie Program.
What is a Cookie Drive-thru?
A Cookie Drive-thru is somewhat self-explanatory. Girl Scouts will arrive on–site with Girl Scout Cookies in hand. Customers will be able to drive up to the Girl Scout’s station, pay for their order and receive their cookies without having to leave the comfort of their vehicle. Today’s Girl Scouts recognize the importance of creating an effortless experience for the customer, which is why you’ll see many girls utilizing contactless payment features through mobile devices.
Why is a Cookie Drive-thru Important?
The Cookie Drive-thru presents a way to keep Girl Scout Troops safe as they participate in the Cookie Program and engage with the customers. The Cookie Drive-thru is not a new concept to the Girl Scout Cookie Program and we anticipate they will become much more prevalent during this year’s program.
For over a century, the Girl Scout Cookie Program has adapted and persevered in the face of certainty and uncertainty. It is without a doubt that the repercussions of this global pandemic will have a permanent impact on how Girl Scouts sell cookies but if we know anything about these aspiring entrepreneurs, it is that they are up to the challenge and will continue to use courage, confidence and character to make the world a better place for years to come.
To find where Girl Scouts are selling cookies near you, visit girlscouts.org/findcookies
Post by Jess