By: Colleen Buck
Girl Scout Cookie Booth season is just around the corner! Booths are a great way to increase troop sales while having a fun time. To have a successful booth, it is important to make sure you have everything you will need the day of, including smiles and excited girls! While we have had to adjust the way we hold cookie booths in the past two seasons, it’s important to be prepared to set the troop up for success. Read on for some tried-and-true ways to help your troop have a successful cookie booth season!
Teach girls cookie booth etiquette.
This is a very important first step for cookie booths! Girls and troops are representing Girl Scouts to both their customers as well as the location that has allowed a booth to be set up. It is important to remind girls that stores and other locations may have certain rules in place, so knowing those rules ahead of time will be helpful. Actions like running around the entrance or inside of a store may result in that location not allowing us to return in the future.
No matter what age girls are at the booth, it is also important to remember to smile and say, “Thank you!” Showing customers our Girl Scout spirit will not only encourage them to return as customers in the future, but might even help to increase sales at the booth. Making sure each girl knows the cost of each cookie, what each cookie tastes like, knowing which cookies fit certain dietary concerns and how the troop will use the money earned can help boost sales as well.
Dress for success!
Whenever we are representing Girl Scouts we want to dress for the part! Uniforms are the perfect way to not only represent Girl Scouts as an organization, but to catch the eye of potential customers. With that said, here in Pennsylvania we all know the weather in March and April can have a mind of its own! Be sure to check the weather forecast the night before a booth, and notify families that dressing in layers is always best. Even if the start of a cookie booth is warm and sunny, the end of a shift may not be.
Dress and prepare for comfort as well. Having one or two camp chairs for girls to take short breaks in can be helpful. Standing for hours on end is difficult, so taking measures to ensure comfort is important and will help the girls recharge throughout their shifts. Similarly, having things like carpet squares to stand on, or hand warmers for pockets can provide comfort and allow for a more successful booth shift.
Create an eye-catching booth.
Bring the customers to you by decorating the booth with vibrant colors, signs, cookie themed décor and more! This is the perfect time to let the troop’s creativity shine. Little Brownie Baker has some great ideas for booth crafts and decorations that can really help jazz up the presentation and draw in customers. Having fun with the booth and using decorations, signs and even costumes will also create a fun energy that will allow the girls to have fun and the customers to have some fun as well!
Don’t forget, cookie cases and individual cookie boxes make for some great materials to use while crafting. A cookie box pennant to hang above or on the table takes care of advertising what is being sold and checks the boxes for fun and vibrant! For even more awesome cookie booth crafts, Pinterest is also a great resource!
When it comes to running a cookie booth, the most important thing to remember is to have fun. Customers will naturally be drawn in to a booth where girls are energetic, smiling, conversational and happy to be there. Be prepared, create a visual booth that draws people in and remember that Cookie Season helps provide our girls with amazing skills and opportunities for the future!