GSHPA hosts 2022 National Product Program Conference

Girl Scout Councils across the country came together for a week of collaboration and learning in the ‘Sweetest Place on Earth.’

By Catherine Amoriello

Girl Scouts in the Heart of Pennsylvania (GSHPA) welcomed representatives from Girl Scout Councils across the nation for the 2022 National Product Program Conference May 18-20 at the Hershey Lodge in Hershey, Pennsylvania.

This year’s conference saw over 300 attendees from more than 100 councils come together to network, hear from GSUSA representatives and vendors, and most importantly, collaborate and generate ideas to better serve girls and volunteers.

The annual conference serves as a way for Girl Scout Product Program teams to gather and learn new ideas from one another to improve the success of their own Fall Fundraiser and Girl Scout Cookie programs. In addition to full group presentations, the conference provided more than 20 breakout sessions touching on topics such as team collaboration, social media strategy, market segmentation and more. And thanks to generous sponsorships from ABC Bakers, Ashdon Farms, Little Brownie Bakers, M2 Media and Trophy Nut Company, attendees were well-fed with delicious meals and snacks!

GSHPA also received some assistance from a few special guests, including Senior Girl Scout Brylea Starr who shared her cookie program experience, Belinda Stefl who led the Eternal Flame and closing ceremonies, and Brownie Girl Scout Cambria Gamble who served as a member of the color guard.

We came, we learned, we ate many Girl Scout Cookies – but most of all we had fun! Check out the photo gallery below to see what GSHPA staff and attendees were up to during the conference!

Thank you to all staff, sponsors and attendees for making this amazing conference possible. After a two-year break from in-person events, it was so sweet to be together again!

Catherine Amoriello is a Marketing and Communications Coordinator specializing in writing and editing for Girl Scouts in the Heart of Pennsylvania. Reach her by email at camoriello@gshpa.org.

2021 National Product Program Conference

Looking back and looking ahead

Earlier this summer, GSHPA hosted more than 400 Girl Scout professionals, virtually, from across the globe as they hosted the National Product Program Conference. The mission of the conference was to focus on learning, collaborating and networking to operationally build and grow consistent, sustainable programs in partnership with GSUSA and vendors. 

GSHPA President and CEO, Janet Donovan kicked off the conference with opening remarks. 

GSHPA staff also presented different sessions during the conference. Director of Product Program and Retail Jessica Delp led “Collaborating with All Departments During Cookie Season” as well as co-leading “How Marketing Helps the Cookie Program” with GSHPA Marketing and Communications Director, Cathy Hirko. Other sessions included Cookie Forecasting, Rewards Strategy and Guidance, Cookie Program 101 and more!  

“We were so excited and honored to be the virtual host council this year,” said Delp. “We already have plans in the works for next year’s conference – in person at the Sweetest Place on Earth, Hershey, PA.” 

Vendors and sponsors led informative and interactive virtual expo booths. Not only were the national Girl Scout Cookie bakers present, but other groups such as Disney on Broadway and The Shoe That Grows; a leather sandal invented by inventor Kenton Lee that can adjust its size, allowing children in third-world countries to grow up without having to go barefoot.  

In addition to these items GSHPA wanted to ensure that our attendees felt connected while meeting virtually. We planned a variety of activities such as a Cookies & Cocktails event and S’more Fun Networking!  

In 2022, GSHPA will again host this national conference, but this time in person at the Hershey Lodge! GSHPA is honored to partner with GSUSA, the national Girl Scout organization, to offer this amazing opportunity two years in a row.