2021 National Product Program Conference

Looking back and looking ahead

Earlier this summer, GSHPA hosted more than 400 Girl Scout professionals, virtually, from across the globe as they hosted the National Product Program Conference. The mission of the conference was to focus on learning, collaborating and networking to operationally build and grow consistent, sustainable programs in partnership with GSUSA and vendors. 

GSHPA President and CEO, Janet Donovan kicked off the conference with opening remarks. 

GSHPA staff also presented different sessions during the conference. Director of Product Program and Retail Jessica Delp led “Collaborating with All Departments During Cookie Season” as well as co-leading “How Marketing Helps the Cookie Program” with GSHPA Marketing and Communications Director, Cathy Hirko. Other sessions included Cookie Forecasting, Rewards Strategy and Guidance, Cookie Program 101 and more!  

“We were so excited and honored to be the virtual host council this year,” said Delp. “We already have plans in the works for next year’s conference – in person at the Sweetest Place on Earth, Hershey, PA.” 

Vendors and sponsors led informative and interactive virtual expo booths. Not only were the national Girl Scout Cookie bakers present, but other groups such as Disney on Broadway and The Shoe That Grows; a leather sandal invented by inventor Kenton Lee that can adjust its size, allowing children in third-world countries to grow up without having to go barefoot.  

In addition to these items GSHPA wanted to ensure that our attendees felt connected while meeting virtually. We planned a variety of activities such as a Cookies & Cocktails event and S’more Fun Networking!  

In 2022, GSHPA will again host this national conference, but this time in person at the Hershey Lodge! GSHPA is honored to partner with GSUSA, the national Girl Scout organization, to offer this amazing opportunity two years in a row.  

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